The Life Insurance Association of Malaysia (LIAM) or Persatuan Insurans Hayat Malaysia is a trade association registered under the Societies Act 1966. It was registered under the name of Life Insurance Association on 26 March 1968. The Association changed to its current name Life Insurance Association of Malaysia in 1977.
Objectives of LIAM
Objectives of LIAM
- To promote public understanding and appreciation for life insurance;
- To improve the image of the life insurance industry through self-regulation;
- To give support to the regulatory authorities in developing a strong and healthy industry;
- To enhance the professionalism of staff and agents through continuous training and education;
- To liaise and work with local and foreign life insurance organisations towards achieving common objectives and benefits.
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